Mrs Shilts Media Pack

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Emma got in touch with me when she needed a new media pack for her blog, Life According to Mrs Shilts.

Her new Media pack uses fonts and colours from Emma’s site to make it immediately recognisable to PRs and brands. I put her Ellie Illustrates header at the top of the page with her URL underneath.

I used graphic elements like the bunting and spotty background image to divide the sections of the pack, and made sure her contact information was obvious. The contact section all links through on the clickable PDF making it easy for people to start an email to Emma straight from the PDF.

A screenshot of her blog gives readers of her Media Pack a peek at her site without the need to visit, and when clicked it will launch the blog homepage in the default browser.

For the statistics and contact sections, I took the social icons that Emma uses on her blog and created additional icons for Klout, PA, DA, and email.

Mrs Shilts Media Pack

Chelsea Mamma Media Pack

To match her new website, I created a Media Pack for Kara.

Kara sent me her previous media pack, and I used that along with some emailed information to put together a one page info pack. I used the menu graphics that Ellie designed along with the blog badge and a screenshot of the site to make the media pack tie in perfectly with Kara’s new design.

I included the social media badges that I created for the new site, along with some more icons I created for the media pack, for Kara’s stats and Klout figures. The same fonts, colours & background image from the site bring the whole thing together whilst still presenting the information Kara needs to clearly and concisely.

A few of the areas of the media pack are clickable links, including the social icons, contact info & screenshot. The compressed PDF weighs in at a titchy & email-friendly 979 KB.


Chelsea Mamma

Screen Shot 2015-02-14 at 16.19.59Kara (aka Chelsea Mamma) contacted me after hiring Ellie Illustrates to create a header for her blog, asking me to create a theme based around Ellie’s lovely artwork.

I looked at the overall style of the header; the colours, textures & fonts that had been chosen, and designed a theme based around these. We chatted about what Kara wanted from her website, and after she filled in my web design questionnaire I had a good idea of where to start.

I created custom social media icons based on the header, and then chose a watercolour paper background for the site to keep the feeling of texture throughout. An opaque background on the sidebar gave it distinction without losing the texture. After talking about menu options with me, Kara went back to Ellie to commission additional artwork for her image menu and about me link, all of which I incorporated into her theme.

Kara’s latest photos are showcased in a widget in her sidebar, which uses the featured/first image of recent posts with the “image” post format. Image posts also have larger images on the homepage, with regular posts having a smaller thumbnail alongside the post excerpt.

Screen Shot 2015-02-14 at 16.20.08For Kara’s sidebar, I put in a “grab badge” code for the badge supplied by Ellie Illustrates, and then created a Vloject 52 badge using Ellie’s artwork, and added that along with a grab code also.

I used a slideshow plugin to condense her brand partnerships into one widget which scrolls through the various brand badges and logos.

Screen Shot 2015-02-14 at 16.20.14For the site footer, I built in three widget areas for the additional badges and advertising that Kara didn’t want in the sidebar.

A few links to important pages on her site are served through an additional menu (editable in the WordPress Appearance settings) can be found at the bottom of the footer.

Chelsea Mamma

Chelsea Mamma