I worked with Donna to do a complete rebrand of her “Redhead Babyled” parenting blog, as she wanted to take her blog to the next level, and cover a wider range of topics. The aim was to make what the Redhead said the next stage of her blogging journey, with a nod back to Redhead Babyled through font choices, background image and her “Redhead” colour.
As this was a complete rebrand, it included a URL change. I managed the transfer, moving her files & setting up a new database for the new site. 301 redirects were put in place to ensure visitors & search engines wouldn’t reach any dead ends.
All of the design work was completed by myself, including photo manipulation and the graphic design. I included a matching blog badge, sidebar links, and social media icons. Donna provided me with a family photo and the design colour scheme was based on this, with customisation options on the WordPress back end so that Donna can change the photo and update her colour scheme to match.
I built a completely custom theme for this blog. A custom plugin was written in order to index her recipes, competitions, weight watching, money saving and review posts. Some of the custom indexes used featured images, and I also included widgets with slideshows to showcase the latest giveaways and recipes.
I worked closely with Donna to configure new plugins and design the look & layout of this site. It is fully responsive, including a built in responsive advertising slot.