I looked at the overall style of the header; the colours, textures & fonts that had been chosen, and designed a theme based around these. We chatted about what Kara wanted from her website, and after she filled in my web design questionnaire I had a good idea of where to start.
I created custom social media icons based on the header, and then chose a watercolour paper background for the site to keep the feeling of texture throughout. An opaque background on the sidebar gave it distinction without losing the texture. After talking about menu options with me, Kara went back to Ellie to commission additional artwork for her image menu and about me link, all of which I incorporated into her theme.
Kara’s latest photos are showcased in a widget in her sidebar, which uses the featured/first image of recent posts with the “image” post format. Image posts also have larger images on the homepage, with regular posts having a smaller thumbnail alongside the post excerpt.
I used a slideshow plugin to condense her brand partnerships into one widget which scrolls through the various brand badges and logos.
A few links to important pages on her site are served through an additional menu (editable in the WordPress Appearance settings) can be found at the bottom of the footer.